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This web page has the following in the site, "The Trans Equality Legal Initiative is a new initiative aiming to provide the ultimate forum for the discussion of trans rights in the United Kingdom." Our analyzers saw that the web page also stated " Covering important legal areas such as healthcare, education, justice and international protection, the initiative will be at the forefront of trans rights, bringing together experts and activists from across the legal and LGBT spheres." The Website also said " To find out more about our vision, please click here." The website's header had Trans as the most important optimized keyword. It is followed by Transgender, Equality, and Human Rights which isn't as highly ranked as Trans. The next words teli.org.uk uses is Law. LGBT was included and might not be understood by web engines.